Posts Tagged ‘social media’

In Case You Missed It: NCG Members Making News

Monday, February 6th, 2012

With January now behind us, surely we’ve all caught up on the e-mail that was waiting for us after the winter holiday. And just in case some items fell below your radar, here’s a round up of NCG members who were recently in the news and making some news of their own:

  • Infusing “Social” into Social Justice Organizations: Check out the guest blog post NCG member and Levi Strauss Foundation Executive Director Daniel Lee wrote for Beth Kanter‘s blog which highlights Levi’s “Pioneers in Justice” initiative–launched to “tackle the social media for change zeitgeist.”
  • The Give: Diana Bontá: Hispanics in Philanthropy (HIP) interviews NCG member Diana Bontá, who was named late last year to take the helm of The California Wellness Foundation as its new President and CEO.
  • What “The Race for the Cure” Can Learn From “The Best Steak Anywhere!“: ZeroDivid’s Timothy Wu offers offers some observations on Komen’s handling of their lightning rod de-funding  decision and a suggestion inspired by a well-known steakhouse.

Happy reading!

Firelight Foundation’s 2500 Likes In 5 Days Facebook Campaign

Thursday, September 1st, 2011

NCG member Firelight Foundation started an ambitious Facebook campaign this past Monday: a goal of 500 “Likes” in 5 Days.

For every new “Like” Firelight gets on their Facebook page within the 5 day time frame (deadline is now this Monday, September 5th), a Firelight donor has pledged to give $1 to support the foundation’s work in sub-Saharan Africa.

Firelight is using the campaign to build up their social media audience and to engage their current supporters.

“…If you haven’t already “Liked” us on Facebook, simply click this link, which will lead you to our page:

http://www.facebook.com/FirelightFoundation

If you already “Like” us on Facebook, please tell a friend about Firelight…”

The good news is (very good news) the campaign has been so successful that Firelight’s donor has issued a further challenge: 2,500 new “Likes” by this Monday for a total of $2,500.

Here’s what Firelight posted on their Facebook page yesterday:

“Our donor is so excited by our success that we’re now challenged to reach 2500 new Likes that’s $2500! Now we need 1691 Likes (we started at 826) to make it. If everyone reaches out to 2 more people, we’ll make it! We can do it with your help!”

Congrats to Firelight on their social media success! We’ll keep an eye on your Facebook status updates as the deadline approaches.

 

TechTuesday on FollowFriday: google+ and anti-poverty apps

Friday, August 5th, 2011

Summer intervened on the TechTuesday Brown Bag lunches, but that didn’t stop the world from inventing new technology tools that deserve a look from grantmakers. We just popped the leftovers into the microwave and set it to Delightful. Grab your tuna sandwich and check it out:

Should Nonprofits Dive In to Google+?

A great podcast conversation between Allison Fine and Beth Kanter over at Chronicle of Philanthropy takes a look at the features, and limitations, of Google+, the new social network as a nonprofit space. Over the past 18 months we’ve seen best practices emerge for nonprofit use of social media (including ways of measuring effectiveness and frameworks for grantmaker investment). The introduction of YASnet (Yet Another Social Network) might drive even the most wired nonprofit, and the grantmaker supporting them,  into a heap of fatigue.  Spend 13:48 minutes with Beth and Allison to restore your energy levels.

Anti-Poverty Apps?

The Stanford Social Innovation Review reports that San Mateo-based mPowering has created a mobile application that awards goods and services to individuals facing extreme poverty when they make beneficial choices, such as attending school or seeking prenatal care.

How does it work? In Orissa, the poorest state in India, smartphones loaded with mobile apps are distributed into the community through local project liaisons (in itself a job creation program for young adults). Liaisons help the community monitor desired behaviors, using an individual’s unique bar code, to record attendance and documenting positive moments. Through a partnership with the Citta Foundation, community participants can cash in their earned credits for food, medicine, books, or even extras they’d never be able to afford, like bicycles.

The apps themselves are interesting: they are picture-based to get around literacy and translation issues, and the technology community is watching this closely to see not just what the bandwidth issues are, but the human issues are, such as cultural perceptions and privacy.

The grantmaking angle: linking back to donors

Data is data, which means that once collected its possible to use the information in many ways. mPowering sees a way to channel the information collected in Orissa back to donors in real time.  They are thinking of Facebook and Twitter donors, and the implications for the grantmaking community are provocative: could the app allow foundations to collect data that really speaks to strategic objectives for educational attainment, food security, and community health? Would it be possible to harness the self-report of a foursquare check-in for social good and nonprofit effectiveness?

 


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