How Would Grantees Grade Your Foundation’s Economic Response Communication?
Thursday, June 24th, 2010
The headline for Philanthropy Journal‘s top news story today definitely is a wake up call:
“Grantees Flunk Funders on Communications”
Ouch.
The article highlights the findings from a recent report released by The Center on Effective Philanthropy (CEP).
“Nonprofits believe foundations have failed to communicate clearly, if at all, their responses to the economic downturn, and have offered nonprofits little useful help in their developing their own response.”
The economic downturn forced many foundations into unfamiliar territory when it came to Communications. At the beginning of 2009 NCG hosted an event for members to specifically address this new challenge. Our program “What Economic Trends Mean for Foundation Investment and Communication Strategies” was highly attended and featured Dan Cohen of Full Court Press who spoke specifically on creating a communications plan to inform grantees and other stakeholders.
Recognizing that members wanted more tools and resources on the subject, NCG also created an Economy page on our website to house:
- Program handouts from “What Economic Trends Mean for Foundation Investment and Communication Strategies”
- NCG Member responses, the formal communications and press releases on how they planned to cope with the economic downturn and its effect, if any, on their grantmaking.
- Specific resources for Family Foundations, Community Foundations and Corporate Foundations/Giving Programs
- And much, much more.
I’m not sure how many of our members’ grantees participated in CEP’s survey. But I do know that when the new economic reality began to sink in at the beginning of 2009, many NCG members were sharing their press releases so that other foundations who didn’t have a full Communications staff could have examples of how to draft their own response. And members were discussing with each other how to communicate to grantees and other stakeholders about their foundation’s new giving reality.
So if you’re looking at your communications report card and think you have room for improvement, the good news is there’s always time to try and get your grade up.
Read the Philanthropy Journal article in full online.
Read The Center for Effective Philanthropy’s A Time of Need report online.
Read the NCG Newsletter article on our 2009 economy program Member Login required online.
Check out NCG’s Economy resource page for grantmakers online.