The following blog post on corporate volunteerism, written by San Diego Grantmakers (SDG) Director of Communications Michelle Slingerland, is a featured article in NCG’s current Corporate Contributions Roundtable (CCR) newsletter.
April 21-27 marked National Volunteer Week. How did your company celebrate its employee volunteers?
We know how important volunteer service programs are, not only to companies, but to communities as well. So to continue that recognition, we dedicate this section to all things employee volunteering.
Still Trying to Make the Case for Employee Volunteer Programs?
- According to the Trends Of Excellence In Employee Volunteering Series by Points of Light Institute, a company will spend about $416 on each person that participates in an employee volunteer program. That’s significantly lower than the $1,200 that it costs per employee for one training program (via human resources think tank Bersin and Associates). And consider the morale and productivity it creates…
- True Impact’s 2013 Volunteerism ROI Tracker Report found that, among other things, employee volunteer programs strengthen the “social capital” – i.e., the personal networks and relationships that generate engagement. Furthermore, “programs that nurture human interactions are key to engaged employees, locally, remotely, and globally.”
- The Independent Sector, a nonpartisan coalition of approximately 600 nonprofits, foundations, and corporate giving programs, uses a strategy based on the average hourly earnings of all production and non-supervisory workers on private non-farm payrolls (as determined by the Bureau of Labor Statistics).
- In the article “Time Is Money: How to Measure the Value of Volunteers” (The Chronicle of Philanthropy, March 14, 2013), Diane Knoepke of Mission Measurement suggests a formula for determining the net value of your employee volunteers’ time.
- The Boston College Center for Corporate Citizenship offers a confidential, custom benchmark report that compares a company’s own employee volunteering and giving programs against the Drivers of Effectiveness for Employee Volunteering and Giving Programs, as well as against other companies.
- The Maximizing Corporate Community Investments (MCCI) education program module about corporate volunteerism (developed by the Forum of Regional Associations in association with TCC Group).
- This list of volunteerism resources can help identify local volunteer opportunities for individuals as well as groups. They may also provide additional information about community organizations and issues facing the community.
- Reimagining Service has corporate research about using employee volunteer engagement to achieve social impact.
- Volunteering on nonprofit boards:
- LinkedIn Board Connect helps nonprofit leaders quickly identify quality professionals to join their boards…and helps professionals identify nonprofit boards they might wish to join.
- BoardSource’s governance education program, the Certificate of Nonprofit Board Education, is for new and potential board members and covers fundamental nonprofit governance concepts.
- Making it Count: How to Measure the Impact of Volunteerism (January 2011). This report, commissioned by Starbucks Coffee Company and conducted by Mission Measurement, seeks to build a meaningful, yet practical and widely applicable, framework to identify and measure the social impact and business value of volunteerism.
- Deloitte Volunteer IMPACT Survey (2011). This research from Deloitte suggests a powerful link between frequent participation in workplace volunteer activities and several measures of employee engagement that, in turn, contribute to employees’ perceptions of positive corporate culture. The survey results may also serve as a sample survey for companies to gauge their own employees’ satisfaction with workplace giving and volunteer programs.