The Center on Philanthropy & Public Policy has just released a first of its kind report showing how foundations are using Communications as part of their Public Policy strategies.
“How Foundations Use Communications to Advance their Public Policy Work,” conducted by James M. Ferris, Marcia Sharp, and Hilary Harmssen, focuses on the role of communications and the implications for foundation practice. Based on an exploration of the experience of senior communications officers in 18 of the country’s largest foundations, it provides a set of findings rich with implications for current communications practice.
According to the report, foundations use 10 different strategies to support their public policy goals:
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building communications support into grant budgets for larger programs
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giving grants or contracts specifically for communications
- providing expert consulting support to grantees
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offering communications capacity-building to grantees
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training program officers on communications so they can work better with their grantees
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reaching out directly to the media
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co-branding and promoting research studies and other products
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speaking out directly
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acting as conveners
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consciously building brands to help support policy goals
We at NCG have already noticed this trend within our own membership. For example, The Women’s Foundation of California uses their blog to discuss the effects of public policy on women and girls throughout the state; the California HealthCare Foundation uses Twitter to raise awareness around healthcare reform; and most recently the Tides Foundation launched its Civil Discourse Fund to “foster civil discourse and dialogue among those who may disagree about public matters.”
According to the report, the days are of foundations speaking through their grantees are over. Foundations are developing their own voices and adding them to the public dialogue.
Download a copy of The Center for Philanthropy & Public Policy’s “How Foundations Use Communications to Advance Their Public Policy Work” online.
Read the Philanthropy Journal article “Funders Tie Communications to Policy Work” that inspired this post online.
(h/t Philanthropy Journal)